A holistic approach to marketing has been the driving force behind our passion to get the most out of our data. Our expectations for data quality and maximizing gains accrued from our analytics efforts have truly been exceeded.
When I started working at IKEA, we couldn't even achieve 10 percent of what’s possible now. Adverity was one of the key contributors to this improvement. Many of our decisions and the facts we uncovered from our data was processed by Adverity.