Case studies / Communications agency transforms its data process, uncovering new ways to improve their campaign strategy
Communications agency transforms its data process, uncovering new ways to improve their campaign strategy
Customer
Cosmonauts & Kings
Industry
Agencies
Company size
Medium
Region
EMEA
Digital political communication agency Cosmonauts & Kings eliminated the demanding work of manually managing data from their clients to spreadsheets. Through Adverity, the team transformed their data process, automating client onboarding and uncovering new ways to improve their campaign strategy.
Background
A first of its kind, Cosmonauts & Kings is a Berlin-based agency specialized in digital political communication. The company connects political issues with relevant target audiences for political organizations and public sector in the digital public sphere. Platform data is one driving force that enables their clients to better position themselves within a specific political conversation.
Key results achieved by Cosmonauts & Kings
Automation
Easily automated multiple APIs into one unified platform
Streamlined client onboarding process
Scaled the process for new client onboarding from the database in just a few clicks
Focus on insights
Discovered new and innovative ways to segment data and improve campaign performance
"Our agency planned to explore our data on a bigger scale to every new client that was onboarded, so we needed to make sure that new data was coming in automatically. This had to happen at the specified time, so being able to automatically schedule and explore our data with Adverity was fantastic."
Political Data Analyst, Cosmonauts & Kings
Challenge
Solution
By partnering with Adverity, the team at Cosmonauts & Kings were able to automate and simplify data processes. They did not need to go through the hassle of ranking queries and searching for client data.
From an operations standpoint, Adverity empowered them to handle a large number of clients and accounts at the same time—making their jobs a lot easier. Adverity’s solution ensured new data from client onboarding was automatically scheduled and streamlined to support their data requirements and produce crucial performance reports.
Impact
Cosmonauts & Kings could now connect and retrieve data from various sources, such as Twitter, Facebook, Instagram, and TikTok into Adverity’s cohesive platform in a few clicks. They no longer needed to deal with spreadsheets or go into each individual API. This enabled them to focus on meatier projects to drive business growth and improve client performance.
Adverity’s sophisticated solution allowed the agency to explore new and exciting ways to examine the data. For example, for LinkedIn, they segmented audiences by job title and industry. This breakdown helped improve campaign strategy, provide more specific marketing insights, and elevate their reporting capabilities.
Make insights-driven decisions faster and easier!
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