Communications agency transforms its data process, uncovering new ways to improve their campaign strategy
Industry
Agencies
Company size
Medium
Region
EMEA
Key results achieved by Cosmonauts & Kings
Automation
Easily automated multiple APIs into one unified platform
Streamlined client onboarding process
Scaled the process for new client onboarding from the database in just a few clicks
Focus on insights
Discovered new and innovative ways to segment data and improve campaign performance
Challenges
"Our agency planned to explore our data on a bigger scale to every new client that was onboarded, so we needed to make sure that new data was coming in automatically. This had to happen at the specified time, so being able to automatically schedule and explore our data with Adverity was fantastic."
Political Data Analyst, Cosmonauts & Kings
Adverity's impact
Cosmonauts & Kings could now connect and retrieve data from various sources, such as Twitter, Facebook, Instagram, and TikTok into Adverity’s cohesive platform in a few clicks. They no longer needed to deal with spreadsheets or go into each individual API. This enabled them to focus on meatier projects to drive business growth and improve client performance.
Adverity’s sophisticated solution allowed the agency to explore new and exciting ways to examine the data. For example, for LinkedIn, they segmented audiences by job title and industry. This breakdown helped improve campaign strategy, provide more specific marketing insights, and elevate their reporting capabilities.
Find out more about how Adverity can help you today.
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