Book a demo

Book a demo

Industry

Technology

Company size

Large

Region

North America

Destinations

Microsoft Azure
Qlik Sense

Key results achieved by Infobip

Automation 

Data collection and transformation is easily shared with Infobip’s BI teams through the cloud

416 hours saved a year

Improved daily work habits and time saved on updating manual spreadsheets through enriched data

Increased agility

A better approach to accelerate campaign performance based on accurate data

Challenges
The growth marketing team at Infobip was bogged down by manual data collecting processes. Taking time to gather information for lead acquisition and conversion reporting from Google Analytics and various ad platforms such as Facebook, LinkedIn, and Google was costing the team valuable time. As a global company, Infobip’s marketing analytics required two advertising accounts with Facebook in different currencies, so gaining a holistic view of their advertising spend was overly complicated and tedious. Because they lacked a data platform that could automatically pull the data and provide reports, the group resorted to outdated spreadsheets to merge the aggregated data. This process required the support of Infobip’s business intelligence (BI) data engineers, who invested 10 to 15 hours a month just to consolidate and turn the information into usable datasets. They needed a data integration solution that would eliminate such manual efforts, that could collect data from website analytics and ad platforms and push it to the company-wide BI tool Qlik Sense.

"Adverity not only brought us more stable and reliable data streams, but also released a lot of the burden from both my team and the business intelligence team. We can now move on to more important stuff and invest more time in analyzing, less in data collection."

Dubravko Blaće

Analytics & CRO Team Lead, Infobip

Adverity's impact

Adverity’s platform liberated Infobip’s teams from having to manually accumulate and prepare the data. This meant they could finally concentrate on refining and make strides on analyzing the data to further business goals. Aligning on projects that move the needle and support Infobip’s mission also gave employees increased motivation and satisfaction in their day-to-day work lives.


Stable and reliable data streams provided the ability to create reports in Qlik Sense without any heavy lifting from the BI data team. They can easily pull critical performance details from each platform and send the transformed information to the data warehouse. Improving this workflow, plus no longer worrying about manual spreadsheets saved the team 416 hours a year. Infobip’s staff enjoys increased flexibility and freedom because they trust the data is accurate and holistic. This gives them new possibilities to consistently make improvements and increase their bottom line.

Back to case studies

62ed2f3c-1bbc-4123-8a4d-19f8ae5c16b9

Find out more about how Adverity can help you today.

Book a demo
book-demo

Related case studies