Case studies / How Bluefin saves more than 400 hours a year in data processes and enhanced its retail performance reports
How Bluefin saves more than 400 hours a year in data processes and enhanced its retail performance reports
Customer
Bluefin
Industry
Retail and eCommerce
Company size
Medium
Region
EMEA
Destinations
Google BigQuery
Looker
Key results achieved by Bluefin
400+ hours a year saved
thanks to automated data collection and harmonization tools
10 pages of BigQuery reports consolidated
by unifying retail data across social platforms and eCommerce marketplaces
Improved campaign performance transparency
all key data is easily accessible to stakeholders in all retail brands
Challenge
Ensuring efficiency and accuracy for retail performance reports
Bluefin Trading is a family of sports and wellness retail brands that manufacture and sell products across six countries. As one of the largest distributors on Amazon, the team at Bluefin pulls large quantities of data across Amazon Ads and Amazon Vendor Central on a daily basis.
These eCommerce insights, alongside sales and marketing data from Google Ads, Facebook Ads, Shopify, WooCommerce, and other marketplaces, empower Bluefin’s marketing and logistics teams to make strategic buying and advertising decisions.
Before Adverity, the team struggled to efficiently report on performance across multiple sales and advertising channels. Spreadsheets were used to power Looker Studio dashboards, but the processes to obtain campaign data were very manual, time-consuming, and prone to human error.
Bluefin chose Adverity for its ability to easily centralize all data insights and the reliability of its API connections compared to other out-of-the-box platforms. The team also required a platform with powerful tools to clean data in order to improve accuracy and data governance when reporting on campaign performance.
"Before Adverity, three full-time staff were required to manually export, download, clean, and unify dozens of reports. Automating these processes created significant time savings and freed up our team’s time to work on more meaningful tasks."
Senior Developer and Data Analyst, Bluefin
Adverity's impact
Increased confidence and efficiency in performance reporting
Bluefin now uses Adverity to consolidate sales and marketing data into a single source of truth for business performance. With their incoming data clean, accurate, and up-to-date, teams are better positioned to make well-informed decisions across all of their retail brands.
With Adverity, the workload for Bluefin’s development team has significantly reduced. Instead of spending hours collecting data, formatting data, and maintaining data sources, developers now only need to complete occasional routine platform maintenance tasks.
Overall Bluefin estimates that Adverity has saved its team 1 day per week thanks to features like custom enrichments, automatic API updates, and by automating its end-to-end data processes for all data sources.
Adverity’s vast connector library means that Bluefin is able to access more granular retail data and create more elaborate reports than before - but this doesn’t complicate their reporting. After automating their manual data collection and harmonization processes, Bluefin was able to focus on report development to make their insights accessible to all internal stakeholders.
10 pages of BigQuery reports containing several tables of data each are now centralized, significantly improving the team’s reporting efficiency. Today, Bluefin’s retail sales and marketing performance data is readily available and presentable in a way that resonates with decision-makers in all departments.
"As soon as we started working with Adverity, manual work for our data processes was reduced to almost zero. Our team can review performance data for any day, almost immediately, without requiring technical expertise or assistance from developers."
Senior Developer and Data Analyst, Bluefin
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