Integrating 40+ data sources to accelerate ROI and boost team morale
Industry
Retail and eCommerce
Company size
Medium
Region
EMEA
Key results achieved by Fashionette
Reduced time generating reports by 90%
Using automation, the team happily discontinued reliance on manual spreadsheets
Improved agility
Fast responses and campaign optimizations meant quick wins and a better way to reach ROI goals
Positive shift in employee attitude
Daily routines and habits transformed, motivating the team to work more skillfully through a newfound trust and acceptance in data
Challenges
E-commerce giant fashionette made record-breaking strides every year but their tools for data integration fell behind the pace of business growth. As a retailer, fashionette collected and managed data from over 40 sources—a demanding workload that required teams to log into various tools, download reports, and copy-paste numbers into sheets. They wanted to let go of this tedious process and integrate the data into a sophisticated, single platform that would serve departments across the organization. It would allow them to gain a complete view of their entire advertising activities so they could easily analyze and strategically increase ROI. This would ensure the company was moving in the right direction.
"A holistic approach to marketing has been the driving force behind our passion to get the most out of our data. Our expectations for data quality and maximizing gains accrued from our analytics efforts have truly been exceeded."
Head of Marketing Technology, Fashionette
Adverity's impact
Fashionette was able to understand KPIs holistically and across departments through Adverity’s automatic data integration and visualization. They increased time spent on value-driven projects while reducing time spent on generating marketing reports by 90%. They leaned on reliable and accurate KPI reporting from complete datasets to make on-the-fly decisions.
Before they knew it, the culture was evolving to embrace data and the technology behind it. Fashionette’s alignment across departments meant a clear-cut approach for everyone—use smart data to support the work. All of these efforts helped scale and improve innovation so the retail giant can continue to crush growth expectations year after year.
Find out more about how Adverity can help you today.
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