Case studies / How Wavemaker automated data collection while improving data quality by 30%
How Wavemaker automated data collection while improving data quality by 30%
Customer
Wavemaker Global
Industry
Agencies
Company size
Large
Region
Global
Destinations
Microsoft Azure
Google BigQuery
Key results achieved by Wavemaker Global
30% improved data accuracy
by removing manual work associated with cleaning and transforming data.
Higher-quality data insights for clients
by growing the number of available API connections.
20% fewer hours troubleshooting data errors
thanks to automated processes related to repetitive data quality tasks.
Challenge
Scaling data processes alongside a growing client portfolio
Wavemaker is a global media agency that positively provoke growth for brands by reshaping consumer decision-making and experiences through media, content, and technology. Before Adverity, Wavemaker used an internal solution to collect, manage, and harmonize marketing campaign data.
However, this created challenges supporting the breadth of reporting the Wavemaker team needed to support a growing list of clients. New clients meant a need for new data sources, but development constraints made it difficult, if not impossible, to keep up with constant changes across hundreds of APIs.
Wavemaker chose Adverity for its unparalleled connectivity for internal teams and clients, and for its flexibility in data ownership and security.
"There are so many different data points, especially in media, that there can be a danger of having too much data. We needed to filter through the noise to identify key measures and support our clients’ vision while also re-directing them to identify new areas of impact."
Global Data & Platforms Director, Wavemaker Global
Adverity's impact
Higher quality insights across a global client base
Wavemaker now uses Adverity to connect to over 80 data sources to support internal operations and deliver excellent client experience. By ingesting, cleaning, and harmonizing data in one platform, they can better understand the “whys'' behind campaign performance and more easily identify new areas of optimization.
New data sources are now also added much faster and easier, without relying on internal resources. Adverity’s data connector library does more than simply empower Wavemaker with faster, more robust data ingestion - collected data is now easily pushed into structured workspaces, reducing the time it takes to separate and organize client-specific data – something that was a challenge for the team in the past.
This data passes through multiple quality checks along the way. Time-saving data quality tools like automated data mapping, duplicate detection, and custom data alerts, keep Wavemaker confident that client data is accurate at every stage of the pipeline.
Having access to harmonized, high-quality data allows Wavemaker to rapidly build and iterate on performance reports for clients, who often expect immediate results. This process is easily repeatable across many data sources for consistently strong performance.
"Time to value has improved significantly since using Adverity. Not only can we get data more quickly, we can get it across a lot of clients more accurately."
Global Data & Platforms Director, Wavemaker Global
Product Highlight
Creating a clean data room with Amazon Marketing Cloud
Wavemaker was one of the first customers to utilize Adverity’s Amazon Marketing Cloud (AMC) connector, which allows for granular analytics in the Amazon ecosystem.
The AMC connector enables detailed reporting of event data like purchase history, cart actions, search overviews, ASIN detailed pages, and more, while still maintaining GDPR privacy standards.
The connector’s flexibility gives Wavemaker the option to custom configure the datastream specific to their data needs, allowing them to either manage existing AMC queries in the Adverity platform or build custom workflows via SQL queries.
Make insights-driven decisions faster and easier!
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