Growing digital-first company saves time and increases productivity
Industry
Media and Entertainment
Company size
Large
Region
EMEA
Key results achieved by Superbet
10+ hours saved per week
on manual data wrangling and harmonization
Increased time-to-value
with to immediate access to granular data across all channels
Fully optimized marketing strategy
after empowering teams to dedicate more time on high-impact marketing tasks
Challenges
Without a dedicated team for marketing data, Superbet was unable to measure the effectiveness of their marketing efforts quickly. They were using a range of other platforms, but tracking and updating across the various APIs was time consuming and at times, impossible due to limited resources.
As Superbet operates across multiple geographies, with localized campaigns in place across various channels, being able to track, analyze and improve their marketing programs is imperative for their continued growth. They had to find a solution.
"Superbet moves fast, and with our partnership with Adverity we can ensure our marketing does too."
Martech Manager, Superbet
Adverity's impact
Adverity’s intuitive interface makes the user journey easy and understandable. With over 10 hours per week saved through partnering with Adverity, Superbet’s teams are now able to dedicate more time to the marketing activities that matter, performing rapid analysis, creating detailed reports and identifying the quick-wins and long-term strategies to help make the important decisions.
Find out more about how Adverity can help you today.
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