Global software company gains better quality, more accurate data, increases efficiency by 350%
Industry
Technology
Company size
Large
Region
EMEA
Destinations
Amazon Web Services
Adobe Campaign
Key results achieved by Dassault Systèmes
350% boost in efficiency
Full automation of Adobe campaigns templates enhanced workflow productivity
Reduced time to value by 70%
Adverity’s lead generation form data connector collected LinkedIn information in bulk
Enhanced customer security
Minimized access and manipulation of personally identifiable information through automation
Challenges
Dassault Systèmes relied heavily on LinkedIn lead generation forms (LGF) to acquire new customers—at any given time, they ran high volumes of campaigns from over 20 different markets. To turn this campaign information into usable datasets for the sales team, they manually collected and transformed it. Gathering LGF information required each dataset to be downloaded, formatted with tracking, and imported into Adobe Campaign—an intense operation that took more than 10 days to complete. This time-consuming but necessary process hindered new opportunities to move quickly.
The lead forms also included personally identifiable information (PII), which meant they needed to prioritize customer security—a step that added to the intricacies of handling the data. With such demanding data complexities, the group needed a better and faster solution to save time and produce usable, accurate data.
"We are now getting significantly better data, significantly faster—a true game-changer for us. But most importantly, we now have much better customer data protection, this is priceless!"
Media Director, Marketing, Dassault Systèmes
Adverity's impact
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