Adverity or Salesforce Marketing Cloud Intelligence?
Can't decide between Adverity and Salesforce Marketing Cloud Intelligence (formerly Datorama)? Take a look at how Adverity's powerful integrated data platform and outstanding customer support stack up against Salesforce Marketing Cloud Intelligence.
Who should use Adverity?
Data-driven teams of all levels looking to perform powerful transformations with the option of pre-built templates, coding, and AI assistance.
Fast-paced businesses that need real-time data from a wide range of connectors.
Data-driven teams of all levels looking for easy to follow data transformations.
Teams that require data quality features for superior business insights.
Teams that need to process large volumes of data sustainably.
Who should use Salesforce Marketing Cloud Intelligence?
Teams that do not require deep granularity from their connectors.
Teams experienced with performing transformations using coding knowledge.
Teams looking to build and share dashboards using Marketing Cloud Intelligence only.
Teams that are confident that their data doesn't require more than basic data cleaning.
Teams that have no immediate plans to increase their scalability.
Features compared
Connectors |
600+ |
130+ |
|---|---|---|
Destinations |
Wide range of destinations available from Data Warehouses and Data Lakes to BI tools and Audience activation platforms. |
Limited ability to share data externally. |
Data Transformations |
Easy-to-use prebuilt transformations plus the option to code your own with the Enrichment CoPilot feature offering AI assistance. |
No prebuilt transformations nor any AI assistance for complex executions. |
Data Quality |
Fully customizable and automated monitoring features available for high-quality data. |
Limited manual options for cleaning data. |
Scalability |
Options including multi-tiered workspaces, shared clients/accounts/sites across datastreams, and (coming soon) workspace cloning. |
Restricted scalability requiring a lot of work duplication. |
Ease of admin |
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Quality of support |
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Ease of setup |
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Has the product been a good partner in doing business? |
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Product direction (% positive) |
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Spend management |
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What about data transformation?
Salesforce Marketing Cloud Intelligence allows users to transform data through a custom rule setup as well as coding syntax based in C or Javascript. However without any out of the box options, users will find there is a steep learning curve when it comes to transforming data meaningfully.
Alternatively, Adverity presents a more comprehensive selection of advanced and adaptable transformation options that can cater to almost any use case.
Users can utilize powerful prebuilt templates such as Smart Naming Conventions, Currency Conversion, and Translate. They can also code their own data transformations as well as use our Enrichment CoPilot feature to provide AI assistance for simple to complex executions.
Data quality
While Adverity provides powerful tools for managing your data and AI-enabled monitoring for easy data quality control, Salesforce Marketing Cloud Intelligence does not offer this functionality.
Users can utilize Adverity’s data quality suite to detect duplicate rows and invalid values, as well as flag when a metric is higher or lower than the expected threshold. And with Advanced Notification choices, you decide exactly how you stay informed about your data.
Need to migrate from an existing tool?
Don't worry. With Adverity, migration is hassle-free, backed by expert support and implementation teams dedicated to ensuring a seamless experience for your business.
(Spoilers: We've done this before!)
What your peers say about Adverity
Ready for the proof?
No pre-recorded, boring sales presentations. Just a straight-forward, honest chat about your marketing analytics needs and a personalized tour of our platform and how it might help you.
