Adverity enables joint customers to build leading solutions on Snowflake's AI Data Cloud to scale their marketing reporting and analytics programs.
New York & London, 22nd October 2024 — Adverity today announced that it has been recognized as a Leader in the Analytics & Data Capture category in the Modern Marketing Data Stack 2025: How Leading Marketers Are Thriving In a World Redefined By AI, Privacy and Data Gravity executed and launched by Snowflake, the AI Data Cloud company.
The third annual edition of Snowflake’s Modern Marketing Data Stack report identifies the technologies, tools, and platforms used by Snowflake customers to show how marketers and advertisers can leverage the Snowflake AI Data Cloud with accompanying partner solutions to serve existing customers and convert valuable prospects. Snowflake analyzed usage patterns from a pool of approximately 9,800 customers as of April 2024, and identified 10 technology categories that organizations consider when building their marketing data stacks to capitalize on AI. The extensive report highlights three core factors throughout the industry that mark a significant departure from the martech ecosystem highlighted in the inaugural report in 2022, creating a new normal where AI, data gravity, and privacy are intertwined.
The report offers details on how this paradigm shift is giving rise to new trends in the marketing landscape, from truly data-empowered marketers to innovative measurement techniques for marketing effectiveness.
The categories include:
Marketing and Advertising Tools & Platforms
- Analytics & Data Capture
- Enrichment & Hygiene
- Identity & Onboarding
- Customer Data Platforms
- Marketing & Customer Engagement
- Programmatic Solutions
- Measurement & Optimization
Data Tools & Platforms
- Integration & Modeling
- Consent Management
- Business Intelligence
The report explores each of these categories that comprise the Modern Marketing Data Stack, highlighting AI Data Cloud product partners and their solutions as “leaders” or “ones to watch” within each category. The report also details how current Snowflake customers leverage a number of these partner technologies to enable data-driven marketing strategies and informed business decisions. Snowflake’s report provides a concrete overview of the partner technology providers and data providers marketers choose to create their data stacks.
“In this exciting era of innovation, marketers are embracing the power of AI in new ways. The marketing stack is rapidly evolving, and marketers are seizing the opportunities offered by the Snowflake AI Data Cloud to access and harness data directly where it resides,” said Denise Persson, Chief Marketing Officer at Snowflake. “Adverity has established itself as a Leader in Analytics & Data Capture, with joint customers leveraging their technologies to centralize, process, and analyze large volumes of marketing and business data efficiently.”
Adverity was identified in Snowflake’s report as a Leader in the Analytics & Data Capture category in recognition of its ability to improve marketing performance by automating the integration, governance and management of data.
"We are honored to have been named a Leader in Snowflake’s 2025 Modern Marketing Data Stack Report, our second year of inclusion in what is widely recognized in the industry as the benchmark for excellence in data innovation," commented Alexander Igelsböck, CEO at Adverity. "Both our organizations are dedicated to providing outstanding services and advanced data solutions for our clients. This recognition is a testament to our continuous commitment to helping businesses harness the full potential and value of their data."
Click here to read The Modern Marketing Data Stack 2025: How Leading Marketers Are Thriving In a World Redefined By AI, Privacy and Data Gravity.
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About Adverity
Adverity is the integrated data platform for connecting, managing, and using your data at scale.
The platform enables businesses to blend disparate datasets such as sales, revenue, marketing, and advertising, to create a single source of truth over business performance. Through automated connectivity to hundreds of data sources and destinations, unrivaled data transformation options, and powerful data governance features, Adverity makes it easy to scale and automate your data operations and have trust in your data.
Adverity was founded in 2015 and is headquartered in Vienna with offices in London and New York, and currently works with leading brands and agencies including Unilever, IKEA, Forbes, GroupM, Publicis, and Dentsu.