New feature suite empowers customers to build a solid data foundation while minimizing repetitive, manual tasks.

New York and London, February 12, 2024 — Adverity, the leading data platform for marketing and analyst teams, today announces the launch of its new Premium Scalability Suite, a comprehensive set of features designed to help businesses efficiently roll out data best practices across multiple industries, business units, or geographical markets.

“As organizations grow, the ability to scale data operations without compromising quality or efficiency becomes increasingly difficult,” said Alexander Igelsböck, CEO of Adverity. “With the Premium Scalability Suite, we’re enabling our customers to improve their data operations while maintaining robust governance and operational efficiency. This offering reflects our commitment to equipping businesses with the tools they need to independently build a scalable, adaptable data infrastructure that drives value and supports their growth.”

Adverity’s new Suite offers unparalleled scalability-focused features, providing flexible cloning and direct customization capabilities designed for large-scale data set ups. At launch, the Premium Scalability Suite introduces three key features:

• Workspace Cloning: Simplifies the replication of specific data setups. Instead of starting again from scratch, users can easily re-use key attributes such as data connections, authorizations, and transformations while preserving schedules, universal data monitors, mappings, and retention settings. This feature enables users to quickly duplicate and customize their best practice data set ups to suit new markets or business units.
  
  
• Bulk Datastream Actions: Makes it easier to organize data connections per market, client or industry. The feature allows users to roll out name changes in seconds across multiple data connections simultaneously and to clone readily-set datastreams from one workspace to another as needed. Bulk datastream actions operate both independently and within the workspace cloning process.
  
  
• Bulk Destination Actions: Enables users to add, enable and disable destinations for multiple data streams in one action, reducing time spent on repetitive setup tasks and ensuring faster onboarding of new data sources.
  

With the Premium Scalability Suite, Adverity reinforces its commitment to helping companies refine their core data management, democratize access to essential insights and securely manage high volumes of data with minimal resources and time investment.

The new offering is now immediately available to all global businesses. Further information can be found here.

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About Adverity

Adverity is the integrated data platform for connecting, managing, and using your data at scale.

The platform enables businesses to blend disparate datasets such as sales, revenue, marketing, and advertising, to create a single source of truth over business performance. Through automated connectivity to hundreds of data sources and destinations, unrivaled data transformation options, and powerful data governance features, Adverity makes it easy to scale and automate your data operations and have trust in your data.

Adverity was founded in 2015 and is headquartered in Vienna with offices in London and New York, and currently works with leading brands and agencies including Unilever, IKEA, Forbes, GroupM, Publicis, and Dentsu.