London 16th July - Integrated data platform Adverity has appointed its CMO Harriet Durnford-Smith as Chief Operating Officer.
Adverity joins the growing number of businesses that recognise the need for marketing skills in wider business operations, according to Adverity CEO Alexander Igelsböck.
“Senior marketers typically have an operational mindset and a wealth of skills that equip them for high-level business responsibilities. These include effective communication and the ability to articulate complex ideas clearly and persuasively to stakeholders.
“Throughout her role at Adverity, Harriet has always been super-aligned across all of our teams, understanding the importance of data to make informed and actionable decisions. She has an excellent ability to solve challenges, manage external budgets and turn strategy into action” he says.
Durnford-Smith joined Adverity in October 2019 as VP of Marketing and Growth, rising to the role of CMO in June 2021.
Her responsibilities will expand to operational alignment, translating and delivering business strategy, and overseeing the People, Marketing and Workplace teams. She will continue to lead the successful marketing team and use her data-led mindset to drive Adverity forward.
Durnford-Smith says, "The skills I have developed as a marketer will be crucial to working with multiple stakeholders and different business functions. They have prepared me to foster a culture of growth and navigate the challenges and opportunities for Adverity.
“I look forward to driving Adverity in its next era of growth and ensuring a standard of excellence across all aspects of the business.”
Durnford-Smith starts in her role as COO immediately.
About Adverity
Adverity is the integrated data platform for connecting, managing, and using your data at scale. The platform enables marketing and analyst teams to blend disparate datasets to create a single source of truth for their marketing performance.
Through automated connectivity to hundreds of data sources and destinations, unrivaled data transformation options, and powerful data governance features, Adverity makes it easy to automate your marketing data operations and have trust in your data.
Adverity was founded in 2015 and is headquartered in Vienna with offices in London and New York. It currently works with leading brands and agencies including Unilever, Bosch, IKEA, Forbes, GroupM, Publicis, and Dentsu. Learn more at www.adverity.com