November 29, 2023 –  Adverity the integrated data platform, announced today that it has achieved the Amazon Web Services (AWS) Advertising and Marketing Technology Competency in the category of Advertising Intelligence and Measurement.

Achieving the AWS Advertising and Marketing Technology Competency recognizes Adverity for its expertise in providing customers with a software solution that empower advertisers and marketers to reinvent workloads with an integrated data platform for connecting, managing, and using their data at scale. 

As advertisers and marketers look to leverage the cloud to innovate and achieve digital transformation, they are increasingly in need of partners with services and solutions that are purpose-built to meet their needs. AWS Advertising and Marketing Technology Competency Partners provide these customers – including advertising agencies, marketers, publishers, advertising and marketing technology providers, and analytics service providers – with AWS-validated solutions and services, helping to accelerate their transformation.

Achieving the AWS Advertising and Marketing Technology Competency  differentiates Adverity in the AWS Partner Network (APN) with demonstrated technical proficiency and proven customer success in running cloud solutions on AWS for the advertising and marketing industry. 

To achieve the AWS Advertising and Marketing Technology Competency, AWS Partners must undergo a rigorous technical validation by AWS solution architects and have verified customer references.

“To achieve the AWS Advertising and Marketing Technology Competency is a fantastic thing for us as a business. This recognition highlights our commitment to our customer goals and continuing to offer best-in-class solutions to clients, leveraging the agility, breadth of services, and pace of innovation that AWS provides.” said Alexander Igelsböck, CEO at Adverity. 

"At Barilla we measure thanks to Adverity, metrics in near or real-time – a pulse check of success. Weekly, we measure more top-level KPIs, uncovering our impact. Long-term, our in-house tools reveal the impact on performance and equity. Adverity, our vital ally, ensures every move counts, adapting on the fly." Lyndsay Weir, Chief Analytics and Insight Officer, Barilla

AWS is enabling scalable, flexible, and cost-effective solutions from startups to global enterprises. To support the seamless integration and deployment of these solutions, the AWS Competency Program helps customers identify validated AWS Partner solutions and services for specific industry use cases. Explore the AWS Partner solutions and/or services offered in AWS Data Exchange, AWS Marketplace, or APN Partners, including Adverity.

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About Adverity

Adverity is the integrated data platform for connecting, managing, and using your data at scale. 

The platform enables businesses to blend disparate datasets such as sales, revenue, marketing, and advertising, to create a single source of truth over business performance. Through automated connectivity to hundreds of data sources and destinations, unrivaled data transformation options, and powerful data governance features, Adverity makes it easy to scale and automate your data operations and have trust in your data.

Adverity was founded in 2015 and is headquartered in Vienna with offices in London and New York, and currently works with leading brands and agencies including Unilever, IKEA, Forbes, GroupM, Publicis, and Dentsu.

Learn more at www.adverity.com