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Product updates / New Connectors: January update

New Connectors: January update

Product update: January 23, 2025

Author: Dayo Fordah

January update: New connectors

Beamer Templates - New Connectors (2)


We've been busy bees integrating with the platforms that matter most to our customers. 

So scroll below for an extended roundup of connectors and destinations we've launched over the last few months!



Lumar

Lumar allows website owners, SEO teams, and digital marketing departments to analyze their web properties for optimal performance and visibility in search engine results. 

With the Lumar connector you can automate the integration and sharing of this data for insights into improving website health.  

 

Outreach

Outreach's sales execution platform enables sales, customer success, and revenue operations teams to prospect, manage deals, forecast, and optimize for customer retention and expansion. 

Our connector allows users to ingest their call, email, accounts, and task data for the successful execution of effective messaging & customer engagement, as well as improved revenue outcomes. 

 

Nielsen ONE 

Plug into this cross-media measurement platform that helps media buyers and sellers target their intended audiences and transform audience data into actionable insights. 

 

Qualtrics

The Qualtrics Platform provides AI-powered insights to improve customer & employee experiences.

With our Qualtrics connector you can ingest, transform, and share this data to power your audience and brand analysis.

 

Adobe Customer Journey Analytics

Adobe's advanced analytics tool allows users to analyze customer interactions across multiple touchpoints and data sources.

Using the Adobe Experience Platform to unify data from online and offline sources, it enables a more granular analysis of the entire customer journey.  

 

Azure Databricks (REST API)

Azure Databricks offers a unified, open analytics platform for building, deploying, sharing, and maintaining enterprise-grade data, analytics, and AI solutions at scale. 

With our integrated destination you can automate the pushing of any data you ingest in Adverity into your Databricks solution.

 

TikTok Shop

TikTok Shop offers an integrated e-commerce solution for brands and sellers that wish to showcase and sell their products on TikTok to its sizable user base and community.  

Our new TikTok Shop connector allows you to plug into this commerce data and output in-depth performance insights for your dashboards. 

 

Piano Analytics

Piano Analytics provides comprehensive data analytics on user interactions across websites and apps. 

Combine your marketing data sources with our connector to understand user behavior & engagement, as well as accurately measure the impact of your campaigns on desired conversion actions.

 

Fanpage Karma

Fanpage Karma is a web-based tool that helps users analyze and manage their social media accounts. It can be used to track profiles, create reports, and plan social media campaigns. 

With Adverity share this data with your visualization tool of choice to uncover the best strategies for optimizing your social media activity. 

 

MikMak

MikMak is the leading global platform for eCommerce acceleration for multichannel brands and provides analytics and eCommerce enablement software to help product manufacturers and CPG companies understand their consumers' online behavior, determine the best use of marketing spend, and drive online sales.

Now you can integrate with, enrich, and automate the delivery of this data in Adverity.