A podcast by Adverity
The Undiscovered Metric
The Undiscovered Metric is a content series produced by Adverity. Identifying and looking at key data streams businesses use to evaluate their marketing performance.
Join us as we sit down with experts from various industries to learn more about the importance of data in their role and what they consider the 'undiscovered metric'.
Adverity education
Our educational video library is your go-to resource for demystifying complex data concepts! Whether you're curious about data democratization, wondering what marketing tags are and how to use them effectively, or exploring data governance best practices, we've got you covered. We've carefully crafted these easy-to-follow guides specifically for marketers, BI specialists, and data analysts.
Marketing Data Glossary
Struggling to understand the difference between CPL and CPA? Don't know your data warehouse from your data lake? We all know how jargon-filled and buzzword-heavy marketing analytics can be. But, fear not! We've put together our comprehensive marketing analytics to help you understand all these terms.