Why Adverity and Google Campaign Manager?
Google Campaign Manager generates a wide variety of granular data that can be accessed on its platform. With Adverity you can pull this data together with data from other offline and digital sources, allowing you to automatically track success against your KPIs and pivot successfully when needed.
You can then push this clean, combined data into the visualization and storage destination of your choice.
Single source of truth
Use our Data Mapping functionality to combine your Google Campaign Manager data with other data sources and create cross-channel dashboards.
Optimize for growth
Make data driven decisions in real-time based on data you can trust.
Data where you need it
Send your data anywhere you need it or keep it in Adverity’s secure data storage.
Combine your Google Campaign Manager data with data from multiple sources
With more than 600 prebuilt connectors as well as the option to custom build new connectors, combine your Google Campaign Manager data with any other data source you need.
Transform, Harmonize, and Enhance
Apply no-code enrichments in seconds or build your own customized transformations to fully enhance and harmonize your Google Campaign Manager data into a single source of truth.
Share data your way
Manage all your data centrally and transfer it wherever it's needed — whether for storage, activation, or visualization.
Adverity features
Best in business data integration
Connect to any data source you need with one of the most sophisticated automated data integration platforms available.
Unrivaled data transformation options
Choose from a range of data transformations that scale in complexity - from simple transformation templates to flexible python/regex-based instructions that can be used sequentially.
Powerful and intelligent automation
Utilize smart automation tools to efficiently conduct advanced data operations fast and at scale.
Data governance built-in
Easily ensure data quality and completeness and manage access across the entire business - all from a single place.
Built-in storage and instant access to data
Immediately visualize and explore your data within the platform for faster time to insights.
Integrate with your wider tech stack
From BI tools to big data storage or apps, send data wherever you need it and easily integrate into your existing tech stack.
What is Google Campaign Manager?
Google Campaign Manager offers marketers the ability to create, optimize and measure all their cross-channel ads and campaigns on Google.
It serves ads to your target audience working with all of Google’s ad platforms such as DV360 and Google Analytics, to give you a centralized ad management platform.
Report types
Ad performance
Daily reach
DV360 cost
Monthly reach
Weekly reach