All connectors / Google Analytics (GA4)

Supercharge your Google Analytics 4 API data with Adverity

Automatically collect, harmonize, and transform your GA4 data into high-quality data sets and send it for further analysis, visualization, or storage.

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Why Adverity and Google Analytics (GA4)?

With Adverity you can easily pull your GA4 data and combine it with multiple data sources for a single source of truth over your entire website performance.

Single source of truth

Use our Data Mapping functionality to combine your Google Analytics (GA4) data with other data sources and create cross-channel dashboards.

Optimize for growth

Make data driven decisions in real-time based on data you can trust.

Data where you need it

Send your data anywhere you need it or keep it in Adverity’s secure data storage.

Combine your Google Analytics (GA4) data with data from multiple sources

With more than 600 prebuilt connectors as well as the option to custom build new connectors, combine your Google Analytics (GA4) data with any other data source you need.

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Transform, Harmonize, and Enhance

Apply no-code enrichments in seconds or build your own customized transformations to fully enhance and harmonize your Google Analytics (GA4) data into a single source of truth.

Share data your way

Manage all your data centrally and transfer it wherever it's needed — whether for storage, activation, or visualization.

Adverity features

Best in business data integration

Connect to any data source you need with one of the most sophisticated automated data integration platforms available.

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Unrivaled data transformation options

Choose from a range of data transformations that scale in complexity - from simple transformation templates to flexible python/regex-based instructions that can be used sequentially.

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Powerful and intelligent automation

Utilize smart automation tools to efficiently conduct advanced data operations fast and at scale.

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Data governance built-in

Easily ensure data quality and completeness and manage access across the entire business - all from a single place.

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Built-in storage and instant access to data

Immediately visualize and explore your data within the platform for faster time to insights.

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Integrate with your wider tech stack

From BI tools to big data storage or apps, send data wherever you need it and easily integrate into your existing tech stack.

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Adverity has been a game changer for our organization

Adverity makes data access simple. This frees our engineering resources to focus on more.

Mike Forst

Senior Technical Product Manager

More reviews at G2

Automated reporting in just a few clicks

Since we've implemented Adverity, our data is more consistent and automated. We can now focus on analyzing the data and optimizing our campaigns.

Arlinda Bates

Senior Data Analyst

More reviews at G2

Great tool for controlling your marketing spend

Very flexible and powerful solution, all relevant traffic and tracking partners are available.

Albrecht Fischer

Head Of Marketing

More reviews at G2

What is Google Analytics (GA4)?

Google Analytics 4 is the next generation in Google Analytics that allows your measuring to be future-proof. GA4 allows you to collect data from both your website and apps using event-based data instead of session-based data, and this gives you a much more granular view of your audience. Google Analytics 4 is set up to support cookieless measurement and behavioral and conversion modeling. Learn more...

Report types

Browser and screen size
Country
Device
eCommerce transaction
Event
Landing page

How to fetch your website data from Google Analytics (GA4)

In this Adverity Platform Guide, learn how to set up a Google Analytics 4 (GA4) datastream in Adverity and automate the collection of all your website data.