Why Adverity and Google Ads?
Adverity lets you regularly retrieve large amounts of search campaign data automatically through the Google Ads connector, pulling together the data you need when you need it. This can then be enriched within Adverity and pushed to your desired destination.
Single source of truth
Use our Data Mapping functionality to combine your Google Ads data with other data sources and create cross-channel dashboards.
Optimize for growth
Make data driven decisions in real-time based on data you can trust.
Data where you need it
Send your data anywhere you need it or keep it in Adverity’s secure data storage.
Combine your Google Ads data with data from multiple sources
With more than 600 prebuilt connectors as well as the option to custom build new connectors, combine your Google Ads data with any other data source you need.
Transform, Harmonize, and Enhance
Apply no-code enrichments in seconds or build your own customized transformations to fully enhance and harmonize your Google Ads data into a single source of truth.
Share data your way
Manage all your data centrally and transfer it wherever it's needed — whether for storage, activation, or visualization.
Adverity features
Best in business data integration
Connect to any data source you need with one of the most sophisticated automated data integration platforms available.
Unrivaled data transformation options
Choose from a range of data transformations that scale in complexity - from simple transformation templates to flexible python/regex-based instructions that can be used sequentially.
Powerful and intelligent automation
Utilize smart automation tools to efficiently conduct advanced data operations fast and at scale.
Data governance built-in
Easily ensure data quality and completeness and manage access across the entire business - all from a single place.
Built-in storage and instant access to data
Immediately visualize and explore your data within the platform for faster time to insights.
Integrate with your wider tech stack
From BI tools to big data storage or apps, send data wherever you need it and easily integrate into your existing tech stack.
What is Google Ads?
Google Ads makes it easy for you to share what makes your business stand out. You can choose specific goals for your ads, customize budgets, and customize targeting.
The Google Ads platform offers a wide variety of advertising opportunities, generating highly granular data every second. With the right tools, you can use this data to uncover meaningful developments and insights to optimize your activities.
Report types
- Account performance
- Ad group performance
- Ad performance
- Callouts & structured snippets report
- Campaign performance
- Keyword performance
- Keyword reporting
- Search term reporting
- Sitelink reporting
Want to learn more about Google Ads?
Check out episode 3 of our podcast series The Undiscovered Metric to learn more about Google Ads best practice with expert Kim Whittaker.