Superbet moves fast, and with our partnership with Adverity we can ensure our marketing does too.

The biggest benefit is the democratization of the data. Thanks to our ability to expand the data we bring to departmental stakeholders, we’ve been able to ramp up on our social strategies, to understand when and what to post, and maximize engagement.

Because of the data availability that Adverity has made possible, we are now able to calculate true return on ad spend, not in the ad platform, but through the actual business. And the potential of this is enormous.