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A holistic approach to marketing has been the driving force behind our passion to get the most out of our data. Our expectations for data quality and maximizing gains accrued from our analytics efforts have truly been exceeded.
We can focus on the bigger challenges now because we no longer worry about how to move data from point A to B. In partnering with Adverity, we knew we’d be in this together and ultimately, that meant more than anything else.
With the multitude of marketing campaigns we carry out at Vodafone each year, excellent management is essential - not only for the success of each campaign but also for its efficient implementation and analysis... That's why it was of the utmost importance to not only bring management in-house but also to optimize the data quality and the quality of the resulting analyses. Thanks to our collaboration with partners such as Adverity and AWS, we are now able to do exactly that - and still save massively on costs.