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A holistic approach to marketing has been the driving force behind our passion to get the most out of our data. Our expectations for data quality and maximizing gains accrued from our analytics efforts have truly been exceeded.
We are now getting significantly better data, significantly faster—a true game-changer for us. But most importantly, we now have much better customer data protection, this is priceless!
Because of the data availability that Adverity has made possible, we are now able to calculate true return on ad spend, not in the ad platform, but through the actual business. And the potential of this is enormous.