Marketing Analytics Blog | Adverity

The 9 Best Data Ingestion Tools in 2024 and Why You Need One

Written by Irina Prevalova | Feb 15, 2024 9:52:00 AM

In today's data-driven world, data integration is vital for businesses. Manual data ingestion and integration are no longer feasible, making data ingestion tools a necessity. With numerous options available, choosing the right tool can be overwhelming. This article will explore the best data ingestion tools in 2024 and explain why they are essential for businesses.

What is data ingestion?

Data ingestion refers to the process of collecting and importing data from various sources into a system or platform for further analysis and processing.

Data ingestion and data integration are often confused, and while they share similar goals, they approach data movement in different ways. The data ingestion pipeline is focused on bringing data into a system as quickly and efficiently as possible, while data integration architecture is focused on blending data from various sources before transferring the data.

What are data ingestion tools?

Data ingestion tools are software solutions designed to facilitate the seamless ingestion of data from diverse sources into a central repository or data warehouse

These tools automate data collection and importing, making it efficient and reliable. They typically offer connectors to various data sources, data transformation capabilities, and scheduling options to ensure a smooth flow of data.

How to data ingestion tools work:

 Data ingestion tools automate the following steps:

  1. Data collection: Data is collected from various sources such as ad platforms, CRMs, databases, web pages, etc., and will often give the option to schedule these data fetches.
  2. Data filtering: Data is filtered to remove any irrelevant information.
  3. Data harmonization: Columns and data types are harmonized into a format that can be easily analyzed when multiple sources come together.
  4. Data loading: Data is loaded into a centralized repository or database.

How to choose a big data ingestion tool

Each business will have a different set of needs to bear in mind when choosing a data ingestion tool, here are a few that you’ll need to consider and prioritize when making your decision.

  1. Scalability: Ensure the tool can handle large volumes of data and scale as your business grows.
  2. Data Source Compatibility: Look for tools that support a wide range of data sources relevant to your business.
  3. Data Transformation Capabilities: Assess the tool's ability to transform data into the desired format for analysis and processing.
  4. Real-time or Batch Processing: Determine whether you require real-time ingestion or if batch processing is sufficient for your needs.
  5. Ease of Use: Consider the tool's user interface, ease of configuration, and learning curve for your team.
  6. Security and Compliance: Verify that the tool provides robust security measures and compliance with data regulations.

Benefits of using data ingestion tools

Data ingestion tools open up plenty of opportunities for marketers and data teams. Here are just a few of the benefits that you can gain from automating your data ingestion.

  1. Improved efficiency: Data ingestion tools use automated workflows and scheduling options to automate the laborious process of logging into each platform you use to export data every time you need a report, which reduces manual effort and ensures accuracy.
  2. Faster Time-to-Insight: By automating data ingestion, these tools enable faster data availability for analysis, allowing businesses to make timely decisions.
  3. Improved Data Quality: Data ingestion tools often include data cleansing and validation features, ensuring high-quality data for analysis. 
  4. Enhanced Scalability: These tools enable businesses to handle increasing volumes of data without compromising performance or data integrity.
  5. Integration with data warehouses and Analytics Platforms: Data ingestion tools seamlessly integrate with popular data warehouses and analytics platforms, enabling smooth data flow across the ecosystem.

Our selection of the best data ingestion tools in 2024

1. Adverity

Adverity is a powerful data ingestion and integration platform that enables users to automatically schedule data collection from any number of different sources with a library of over 600 connectors. Adverity also provides a comprehensive set of data integration features and functionalities from transformation, data governance, visualization, and analytics capabilities.

 

• Who is it for?

Marketing and analytics teams and/or agencies seeking to build a holistic view of their marketing and business performance.

 

•Website: Adverity

•G2 Review Score: 4.5 stars

 

2. Airbyte


Airbyte is an open-source data ingestion platform designed to simplify and automate data integration workflows. It supports a wide range of data sources, with the option to build your own connectors, and provides real-time and batch data ingestion capabilities.

 

• Who is it for?

Airbyte is ideal for data engineers and data teams who prefer an open-source solution for data ingestion.

 

• Website: Airbyte

• G2 Review Score: 4.1 stars

 

3. Amazon Kinesis Data Streams

Amazon Kinesis Data Streams, part of the Amazon Kinesis family of services, is a highly scalable and durable real-time data ingestion and streaming platform provided by Amazon Web Services (AWS). It allows you to collect, process, and analyze streaming data in real time, making it suitable for applications requiring immediate insights and actions. Kinesis Data Streams can handle large volumes of data from diverse sources, including websites, mobile apps, IoT devices, and more. It provides seamless integration with other AWS services, enabling advanced data processing, analytics, and storage options.

 

• Who is it for?

Amazon Kinesis is suitable for organizations of all sizes that require real-time data ingestion and processing for applications like data analytics, machine learning, monitoring, and more. It caters to businesses with high data volume and velocity requirements, including eCommerce, media, IoT, and financial services industries.

 

• Website: Amazon Kinesis

• G2 Review Score: 4.3 stars

 

5. Fivetran


Fivetran is a cloud-based ETL platform that focuses on automating data pipeline setup and management. It provides pre-built connectors to various data sources and loads the data into a central table or spreadsheet.

 

• Who is it for?

Teams that want a simple way to extract data from basic data sources and put them into a table.

 

• Website: Fivetran

• G2 Score: 4.2 stars

 

5. Google Cloud Dataflow


Google Cloud Dataflow is a service provided by Google Cloud that enables data ingestion and processing in both batch and streaming modes. It offers a powerful and scalable platform for ingesting, transforming, and analyzing data with ease. With Dataflow, users can build data pipelines to process and analyze large datasets in real time, making it suitable for high-throughput data ingestion scenarios.

 

• Who is it for?

Google Cloud Dataflow is suitable for businesses leveraging the Google Cloud ecosystem and requiring a scalable data ingestion and processing solution.

 

Website: Google Cloud Dataflow

• G2 Review Score: 4.2 stars

 

6. Hevo


Hevo is a cloud-based data integration platform that specializes in real-time data ingestion. It provides a code-free environment for importing data from multiple sources into a data warehouse or destination of choice.

 

• Who is it for?

Hevo is designed for data teams and developers looking for an efficient and user-friendly real-time data ingestion solution.

 

• Website: Hevo

• G2 Review Score: 4.3 stars

7. Informatica PowerCenter


Informatica PowerCenter is a powerful data integration platform that supports various data ingestion techniques, including batch, real-time, and streaming data ingestion. It offers advanced data transformation and cleansing capabilities.

 

• Who is it for?

Informatica PowerCenter is a cross-vertical solution with an emphasis on supporting organizations that handle user data such as healthcare, financial services, and governments.

 

• Website: Informatica

• G2 Score: 4.4 stars

 

8. Stitch


Stitch, now part of Talend, is a cloud-native data ingestion platform that offers seamless integration with various data sources. Stitch offers pre-built integrations with popular data sources, ensuring quick and reliable data ingestion. It also provides robust data transformation capabilities to clean and enrich the ingested data.

 

• Who is it for?

Stitch is ideal for small to mid-sized businesses and data teams looking for a user-friendly and scalable data ingestion solution. It caters to organizations that need to centralize their data from diverse sources and make it readily available for analysis and reporting purposes.

 

• Website: Stitch

• G2 Review Score: 4.5 stars

 

9. Talend


Talend is an open-source data integration and ETL tool that offers a comprehensive suite of data integration and management capabilities. It provides a visual interface for designing integration workflows and supports various data sources and target systems.

Who is it for?

Enterprises requiring a user-friendly, cloud-based data ingestion and integration platform.

Website: Talend

G2 Score: 4.0 stars

Conclusion

Choosing the right data ingestion tool is crucial for efficient data integration. Among the top contenders, Adverity stands out with its comprehensive features, user-friendly interface, and robust performance. Explore the benefits of Adverity and take your data ingestion capabilities to the next level. Book a demo today to experience the power of Adverity firsthand.