Marketing Analytics Blog | Adverity | The Undiscovered Metric

We're heading to DMWF Europe! Visit us at Booth #52 on Nov 26-27. Learn more

Marketing Technology Thought-Leadership CPG and Retail The Undiscovered Metric

Lily Johnson

Blending Data and Creativity: Insights from Mariama Kamanda at Barilla

Nov 19, 2024
Data-driven Marketing Thought-Leadership Agencies Marketing Analytics The Undiscovered Metric

Lily Johnson

Mastering Data Management: Building Confidence Through Context

Sep 24, 2024
Data-driven Marketing Thought-Leadership The Undiscovered Metric Generative AI

Irina Prevalova

Organic Growth in the AI Era: Insights from HubSpot's Head of EN Growth

Sep 10, 2024
Data-driven Marketing Thought-Leadership The Undiscovered Metric

Lily Johnson

Navigating The Complexities of Performance Marketing: Insights from Alex Sofronas

Aug 27, 2024
Thought-Leadership Data Culture The Undiscovered Metric

Lily Johnson

From Metrics to Mastery: How Scopic Built a Winning Analytics Team

Aug 13, 2024
Data-driven Marketing Data Integration Thought-Leadership The Undiscovered Metric

JJ Haigh

Cutting Through the Noise: How Carter’s are Finding the Right Numbers

Jul 16, 2024
KPIs and Metrics Thought-Leadership The Undiscovered Metric

JJ Haigh

Budget Utilization: How AdGrow Maximizes Impact Across Campaigns

Jul 2, 2024
Data-driven Marketing Thought-Leadership The Undiscovered Metric

JJ Haigh

How LinkedIn is Balancing Front-Line Metrics with Business Outcome Metrics

Jun 27, 2024
Thought-Leadership Data Analyst Marketer The Undiscovered Metric

JJ Haigh

How LV=’s Marketers and Data Analysts Are Bridging the Gap

Jun 5, 2024
KPIs and Metrics Thought-Leadership CMO The Undiscovered Metric

JJ Haigh

Here’s How New CMOs Can Create Brand Momentum by Taking a Pause

May 23, 2024
Thought-Leadership The Undiscovered Metric Generative AI

Lily Johnson

Standing Out in a Sea of Sameness: Why Marketers Need to Get Creative With Gen AI

Apr 8, 2024
Data-driven Marketing Cookie Deprecation Artificial Intelligence Marketing Analytics The Undiscovered Metric

JJ Haigh

What Will Be The Hottest Topics in Marketing in 2024?

Jan 11, 2024
Marketing Analytics The Undiscovered Metric

JJ Haigh

10 Top Tips For People Starting Out in Marketing Analytics

Jun 9, 2023
Data-driven Marketing Education Marketing Analytics The Undiscovered Metric

JJ Haigh

How To Measure The Impact of Organic Content Marketing

Apr 27, 2023
KPIs and Metrics Data Visualization Marketing Analytics The Undiscovered Metric

JJ Haigh

How to Avoid the Most Common Digital Marketing Reporting Traps

Apr 20, 2023
KPIs and Metrics Data-driven Marketing The Undiscovered Metric

JJ Haigh

Measuring The Impact of PR: Vanity Vs. Sanity Metrics

Apr 13, 2023
Education Data Integration Agencies The Undiscovered Metric

JJ Haigh

How To Scale a Digital Marketing Agency

Apr 6, 2023
Marketing Technology Data-driven Marketing The Undiscovered Metric

JJ Haigh

How Marketing Mix Modeling Creates a Holistic View of Your Marketing

Mar 30, 2023
KPIs and Metrics Data Culture The Undiscovered Metric

JJ Haigh

How to Build a Leveled Metrics System: Creating a Data-Driven Culture

Mar 23, 2023
KPIs and Metrics Data-driven Marketing The Undiscovered Metric

JJ Haigh

The Forgotten Metric That Will Make Your LinkedIn Video Ads a Success

Mar 16, 2023
KPIs and Metrics The Undiscovered Metric

JJ Haigh

Google Ads Metrics Explained

Mar 9, 2023
Data-driven Marketing Thought-Leadership The Undiscovered Metric

JJ Haigh

Here's how Amazon's AMC Uncovers Patterns in Customer Behavior

Mar 2, 2023
Data-driven Marketing Agencies Data Connectors The Undiscovered Metric

JJ Haigh

Why Building a Marketing Strategy Should Start with Facebook Ads

Feb 23, 2023