Marketing Analytics Blog | Adverity | CMO

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KPIs and Metrics Thought-Leadership CMO The Undiscovered Metric

JJ Haigh

Here’s How New CMOs Can Create Brand Momentum by Taking a Pause

May 23, 2024
Research Analytical Maturity Data Integration CMO Data Gathering

Lily Johnson

67% of CMOs Say They Are Overwhelmed with Data

Sep 8, 2022
Marketing Technology Data-driven Marketing Thought-Leadership CMO Marketing Analytics

Lily Johnson

What’s Stopping CMOs Getting Value From Their Marketing Data?

May 17, 2022
Data-driven Marketing CMO Marketing Analytics

Harriet Durnford-Smith

3 Ways Data is Changing The Role of the CMO

Apr 12, 2022
Marketing Technology Data Integration CMO Data Visualization Marketing Analytics Data Gathering

Lily Johnson

5 Reasons Every Marketing Analyst Needs Automated Data Integration

Mar 15, 2022
Marketing Technology Data Integration CMO Marketing Analytics

Lily Johnson

5 Reasons CMOs Need to Take the Data Revolution More Seriously

Mar 3, 2022
Marketing ROI Data-driven Marketing Data Integration CMO Data Visualization Marketing Analytics Data Access

Lily Johnson

Top 3 Data Challenges Facing the C-Suite in 2021

Dec 2, 2021
Customer Experience Marketing Technology Data-driven Marketing CMO

Adverity

Reshaping Your Marketing in the Wake of Changing Customer Behaviors

Sep 2, 2020
Marketing ROI CMO Data Visualization

Adverity

Marketers in the Unknown: Where We Are and How to Move Further?

Apr 24, 2020
Big Data CMO Marketing Analytics

Eugen Knippel

Is the Chief Data Officer the New CMO?

Apr 18, 2018
Marketing ROI Data-driven Marketing CMO Marketing Analytics

Eugen Knippel

Want To Make Your CEO Happy? Get Your ROI Measurement Up To Speed

Feb 12, 2018