Marketing Analytics Blog | Adverity | Lily Johnson

Education How To and Best Practice Guides Data Management Data Governance

Lily Johnson

What is Data Blindness? Best Practices To Set Up Data Notifications

Apr 17, 2025
The Undiscovered Metric Data Foundations data democratization

Lily Johnson

Scaling Marketing Ops on Solid Data Foundations: Insights from Riverside.fm

Mar 27, 2025
Education How To and Best Practice Guides Data Governance Data Foundations

Lily Johnson

Mastering Data Scalability: A Marketer’s Guide to Handling Growth

Mar 20, 2025
Data-driven Marketing Education What Is Data Management Data Governance

Lily Johnson

What is Data Management and How Can Marketers Automate It for Maximum Efficiency?

Mar 6, 2025
The Undiscovered Metric

Lily Johnson

Scaling Marketing and Data Operations: The Foundations for Success

Feb 18, 2025
Data-driven Marketing Data Integration CPG and Retail The Undiscovered Metric

Lily Johnson

Retail Media: The Golden Age of Customer-Centric Advertising

Jan 22, 2025
Education What Is Data Access Data Governance

Lily Johnson

Data Democratization Vs. Data Governance

Jan 9, 2025
Data-driven Marketing Thought-Leadership The Undiscovered Metric

Lily Johnson

8 News Sources Marketers Should Be Paying Attention To in 2025

Dec 10, 2024
KPIs and Metrics Data-driven Marketing The Undiscovered Metric

Lily Johnson

6 Key Digital Marketing Metrics for 2025

Dec 4, 2024
What Is Data Governance Data Foundations

Lily Johnson

Data Governance Vs. Data Stewardship Vs. Data Ownership: What Are The Key Differences?

Nov 26, 2024
Marketing Technology Thought-Leadership CPG and Retail The Undiscovered Metric

Lily Johnson

Blending Data and Creativity: Insights from Mariama Kamanda at Barilla

Nov 19, 2024
Data-driven Marketing Thought-Leadership Agencies Marketing Analytics The Undiscovered Metric

Lily Johnson

Mastering Data Management: Building Confidence Through Context

Sep 24, 2024
Data-driven Marketing Thought-Leadership The Undiscovered Metric

Lily Johnson

Navigating The Complexities of Performance Marketing: Insights from Alex Sofronas

Aug 27, 2024
Education What Is Data Governance Data Quality Data Foundations

Lily Johnson

Data Quality Vs. Data Governance: Understanding the Key Differences

Aug 20, 2024
Education What Is GDPR Data Governance Data Foundations

Lily Johnson

Data Governance Vs. Data Compliance: What Are The Key Differences?

Aug 20, 2024
Education Data Governance Data Foundations

Lily Johnson

5 Benefits of Data Governance: Why Data Governance Matters for Marketers

Aug 19, 2024
Thought-Leadership Data Culture The Undiscovered Metric

Lily Johnson

From Metrics to Mastery: How Scopic Built a Winning Analytics Team

Aug 13, 2024
KPIs and Metrics Data-driven Marketing How To and Best Practice Guides

Lily Johnson

How To Calculate Customer Lifetime Value (CLV)

Aug 5, 2024
KPIs and Metrics Education What Is

Lily Johnson

What Are Cost Metrics in Marketing (and Which Ones Should You Track)?

Jul 4, 2024
KPIs and Metrics Education What Is

Lily Johnson

What Are Marketing Conversion Metrics (and How Do You Calculate Them)?

Jun 25, 2024
Lily Johnson

8 Most Common Pitfalls of Marketing Data Migration

May 21, 2024
Research Analytical Maturity Thought-Leadership Marketing Analytics

Lily Johnson

Data Maturity Quiz Results 2024

May 7, 2024
Thought-Leadership The Undiscovered Metric Generative AI

Lily Johnson

Standing Out in a Sea of Sameness: Why Marketers Need to Get Creative With Gen AI

Apr 8, 2024
Customer Experience Data-driven Marketing Cookie Deprecation Thought-Leadership

Lily Johnson

The Psychology of Branding: Converting Attention To Memory

Mar 5, 2024
Customer Experience Thought-Leadership Data Culture

Lily Johnson

Cross-Team Collaboration: How to Drive a Unified Customer Experience

Feb 8, 2024
Thought-Leadership Marketing Analytics

Lily Johnson

Here's Why Marketing Strategies With a Contrarian Mindset Will Thrive

Feb 1, 2024
Marketing Technology Data-driven Marketing Data Integration Marketing Analytics

Lily Johnson

Reality Check: Are Marketers as Analytically Mature as They Think?

Sep 11, 2023
Data-driven Marketing Analytical Maturity Thought-Leadership Data Stack Data Culture

Lily Johnson

The 3 Cornerstones of Marketing Data Maturity

Jun 6, 2023
Education Data Integration What Is Data Stack Data Management Data Gathering

Lily Johnson

What is a Data Lakehouse and Why Do You Need One?

May 16, 2023
Data-driven Marketing Education Data Integration What Is Data Gathering

Lily Johnson

What is Data Automation and How Can it Benefit Your Marketing Efforts?

Mar 28, 2023
Press Releases Data Integration

Lily Johnson

Adverity Has a New Look — Here’s What’s Changed

Jan 19, 2023
Education Analytical Maturity How To and Best Practice Guides Data Culture Data Access

Lily Johnson

How to Implement A Data Democratization Strategy

Jan 11, 2023
Customer Experience Marketing Technology Analytical Maturity Thought-Leadership

Lily Johnson

2023 Data Predictions

Dec 14, 2022
Marketing Technology Data-driven Marketing Analytical Maturity

Lily Johnson

Lack of Data Skills is Stopping CMOs Investing in Marketing Tech

Sep 14, 2022
Research Analytical Maturity Data Integration CMO Data Gathering

Lily Johnson

67% of CMOs Say They Are Overwhelmed with Data

Sep 8, 2022
Cookie Deprecation Events eCommerce

Lily Johnson

How Adore Me Adapted to Data Deprecation in a Pandemic

Aug 9, 2022
Data Integration Thought-Leadership CPG and Retail Marketer

Lily Johnson

Could First-Party Customer Data Transform The Way We Target Ads?

Jul 20, 2022
Marketing Technology Cookie Deprecation Thought-Leadership Marketer Marketing Analytics

Lily Johnson

2 Reasons Marketers Are Prioritizing First-Party Data

Jul 12, 2022
Data-driven Marketing Research Thought-Leadership Data Culture

Lily Johnson

3 Ways CMOs Can Overcome The Data Capability Drought

Jun 7, 2022
Marketing Technology Data-driven Marketing Thought-Leadership CMO Marketing Analytics

Lily Johnson

What’s Stopping CMOs Getting Value From Their Marketing Data?

May 17, 2022
Data-driven Marketing Marketing Analytics

Lily Johnson

5 New Skills The Modern Marketer Needs

Apr 26, 2022
Data-driven Marketing Education Marketing Analytics

Lily Johnson

Uncovering High-Value Insights: A Chat with Carters’ Jeff Coleman

Apr 6, 2022
Marketing Technology Data-driven Marketing Agencies Data Visualization Marketing Analytics

Lily Johnson

5 Reasons Agencies Need to be More Data Mature

Mar 30, 2022
Marketing Technology Data Integration CMO Data Visualization Marketing Analytics Data Gathering

Lily Johnson

5 Reasons Every Marketing Analyst Needs Automated Data Integration

Mar 15, 2022
Marketing Technology Data Integration CMO Marketing Analytics

Lily Johnson

5 Reasons CMOs Need to Take the Data Revolution More Seriously

Mar 3, 2022
Marketing Technology Data-driven Marketing Data Integration Data Visualization Marketing Analytics Data Gathering

Lily Johnson

3 Ways Data Automation Will Make Marketers’ Lives Easier

Feb 16, 2022
Data-driven Marketing Marketing Analytics

Lily Johnson

US Still Counts on Cookies, While UK and Germany Champion MMM

Feb 8, 2022
Data-driven Marketing Data Integration Marketing Analytics

Lily Johnson

Are Marketers Aware of the Data Tools their Company Has?

Jan 25, 2022
Marketing Technology Data-driven Marketing Artificial Intelligence Marketing Analytics

Lily Johnson

Predictive Analytics Key Focus for 2022: But Are Marketers Ready?

Jan 12, 2022
Marketing Technology Data-driven Marketing Marketing Analytics

Lily Johnson

Marketing Strengths and Challenges of the UK, US, and Germany Compared

Dec 14, 2021
Marketing ROI Data-driven Marketing Data Integration CMO Data Visualization Marketing Analytics Data Access

Lily Johnson

Top 3 Data Challenges Facing the C-Suite in 2021

Dec 2, 2021
Data-driven Marketing Data Integration Marketing Analytics

Lily Johnson

Analysts Don’t Trust the Data that Drives Marketing Decisions

Nov 23, 2021
Marketing ROI Data-driven Marketing Marketing Analytics

Lily Johnson

Top Data Analytics Challenges in 2022: Analysts Vs. Marketers

Nov 16, 2021
Data-driven Marketing Data Integration Marketing Analytics

Lily Johnson

Personalized Content is Top Priority for Marketers in 2022

Nov 9, 2021
Marketing ROI Data-driven Marketing Education How To and Best Practice Guides eCommerce

Lily Johnson

How to Optimize Your eCommerce Plan for the Golden Quarter

Oct 14, 2021
Education How To and Best Practice Guides eCommerce Data Connectors Data Gathering

Lily Johnson

What Marketing Data Can I Get From Shopify and How Best to Use It?

Sep 2, 2021