Marketing Analytics Blog | Adverity | JJ Haigh

KPIs and Metrics Thought-Leadership The Undiscovered Metric

JJ Haigh

Budget Utilization: How AdGrow Maximizes Impact Across Campaigns

Jul 2, 2024
Data-driven Marketing Thought-Leadership The Undiscovered Metric

JJ Haigh

How LinkedIn is Balancing Front-Line Metrics with Business Outcome Metrics

Jun 27, 2024
Thought-Leadership Data Analyst Marketer The Undiscovered Metric

JJ Haigh

How LV=’s Marketers and Data Analysts Are Bridging the Gap

Jun 5, 2024
KPIs and Metrics Thought-Leadership CMO The Undiscovered Metric

JJ Haigh

Here’s How New CMOs Can Create Brand Momentum by Taking a Pause

May 23, 2024
Thought-Leadership Artificial Intelligence Marketing Analytics Generative AI

JJ Haigh

Why Gen AI is No Longer a Buzzword For Marketers

Mar 4, 2024
Data-driven Marketing Cookie Deprecation Artificial Intelligence Marketing Analytics The Undiscovered Metric

JJ Haigh

What Will Be The Hottest Topics in Marketing in 2024?

Jan 11, 2024
Thought-Leadership Artificial Intelligence

JJ Haigh

Why AI Needs to be a Copilot, Not an Autopilot

Nov 30, 2023
Marketing Analytics The Undiscovered Metric

JJ Haigh

10 Top Tips For People Starting Out in Marketing Analytics

Jun 9, 2023
Education What Is Data Stack

JJ Haigh

What is The Ideal Modern Data Stack for Marketing?

May 18, 2023
Data-driven Marketing Education Marketing Analytics The Undiscovered Metric

JJ Haigh

How To Measure The Impact of Organic Content Marketing

Apr 27, 2023
KPIs and Metrics Data Visualization Marketing Analytics The Undiscovered Metric

JJ Haigh

How to Avoid the Most Common Digital Marketing Reporting Traps

Apr 20, 2023
KPIs and Metrics Data-driven Marketing The Undiscovered Metric

JJ Haigh

Measuring The Impact of PR: Vanity Vs. Sanity Metrics

Apr 13, 2023
Education Data Integration Agencies The Undiscovered Metric

JJ Haigh

How To Scale a Digital Marketing Agency

Apr 6, 2023
Marketing Technology Data-driven Marketing The Undiscovered Metric

JJ Haigh

How Marketing Mix Modeling Creates a Holistic View of Your Marketing

Mar 30, 2023
KPIs and Metrics Data Culture The Undiscovered Metric

JJ Haigh

How to Build a Leveled Metrics System: Creating a Data-Driven Culture

Mar 23, 2023
KPIs and Metrics Data-driven Marketing The Undiscovered Metric

JJ Haigh

The Forgotten Metric That Will Make Your LinkedIn Video Ads a Success

Mar 16, 2023
KPIs and Metrics The Undiscovered Metric

JJ Haigh

Google Ads Metrics Explained

Mar 9, 2023
Data-driven Marketing Thought-Leadership The Undiscovered Metric

JJ Haigh

Here's how Amazon's AMC Uncovers Patterns in Customer Behavior

Mar 2, 2023
Data-driven Marketing Agencies Data Connectors The Undiscovered Metric

JJ Haigh

Why Building a Marketing Strategy Should Start with Facebook Ads

Feb 23, 2023