Marketing Analytics Blog | Adverity

Platform
Solutions
Pricing
Resources

Platform
Solutions
Pricing
Resources

What is Google Analytics 4 and why is it replacing UA?

If you haven’t already heard (and you definitely should have), Google will be sunsetting their Universal Analytics (UA) platform by the end of June 2023 while 360 properties are to be sunset by the...

The integrated data platform for the modern marketer.

Platform

Overview
Connect
Transform
Monitor
Share
Data connectors
Data destinations
AI Integration
Data security
Pricing
Alternatives
Support

Solutions

Why Adverity
For agencies
For brands
For marketing teams
For engineering teams
For data analytics teams
For C-Suite
Automated data integration
Reliable marketing reporting
Build a data foundation

Company

About
Careers
Partners
Media Center

Resources

Data integration ROI Calculator
Connections
Migrate to Adverity
eBooks
Case studies
Blog
Education
Podcast
Product updates
Documentation
Product support

Terms of Use Privacy Notice Data Protection Guidelines Speak Up Policy Impressum

Terms of Use Privacy Notice Speak Up Policy Impressum Data Protection Guidelines

Platform

Why Adverity?

By industry

By team

Use cases

Resources

Company

What is Google Analytics 4 and why is it replacing UA?

Platform

Solutions

Company

Resources