Adverity or Supermetrics?
Which is best for your business?
Who should use Adverity?
Teams that need a fully integrated data platform that can cover a wide range of use cases.
Teams that utilize a wide range of data sources and destinations
Highly data- driven teams that are looking to scale in the future.
Teams that want to ensure their data is of high quality.
Teams that want to visually explore their data in-platform.
Who should use Supermetrics?
Teams that need a simple but basic data solution with little future need to scale.
Teams that only require a single source of truth solution, suited for simple report automation.
Teams that already have tools to ensure their data is of high quality.
Teams that use a small number of data sources or are able to build their own APIs.
Teams that don’t need to explore their data before it is sent to their destination.
Features compared
Prebuilt connectors |
600+ |
140+ |
|---|---|---|
Transformation |
Wide range of easy-to-use prebuilt transformations plus the option to code your own with the Enrichment CoPilot feature offering AI assistance. |
Smaller range of prebuilt transformations without the option to code your own. AI-assisted data transformations can only generate new fields, not edit existing ones. |
Destinations |
28+ |
15 |
Data governance features |
Yes - with Adverity you get a range of features and options to easily monitor data quality and centrally manage access |
Basic. |
Data exploration |
Yes - With Adverity you also get access to data exploration features |
None |
Quality of support |
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|---|---|---|
Data Collection |
||
Automation |
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Multichannel Tracking |
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Has the product been a good partner in doing business? |
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Product Direction (% positive) |
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How about data transformation?
Supermetrics offers data transformation options that cover a decent range of use cases - for example, country code standardization and currency conversion. However, users cannot code their own transformations and though the Custom Fields with AI feature allows for data manipulation, this is limited to the creation of new fields. In other words, data in existing fields cannot be transformed with this feature.
Alternatively, Adverity presents a more comprehensive selection of advanced and adaptable transformation options that can cater to almost any use case.
Users can utilize powerful prebuilt templates such as Smart Naming Conventions and Translate. They can also code their own data transformations as well as use our Enrichment CoPilot for AI assistance for simple to complex executions.
Where can you send your data?
Across destination categories, Supermetrics offers a limited range of destinations which users can directly send their data to - for example, just Power BI and Looker Studio for Business Intelligence.
Adverity offers a wider selection of destinations, from Data Warehouses and Data Lakes to B.I. and Audience platforms for increased versatility in sharing your data wherever you need it.
Any data governance tools?
While Supermetrics is a great data extraction tool, it doesn’t include key tools for monitoring and ensuring the quality of your data.
Adverity gives you access to advanced data governance tool such as parent-child workspaces, an AI-powered data quality suite, and Smart Naming Conventions so you can ensure your data is 100% trustworthy.
As a fully-integrated data platform, Adverity lets you easily view, configure, enrich, manage, store, secure, and send your data all from one place.
What's the cost?
Supermetrics is a good option if your budget is small and your needs are basic. However, users should be wary of additional costs that can escalate quickly, particularly when adding new users, accounts, connectors, or data ingestion frequency.
Need to migrate from an existing tool?
Relax. With Adverity, migration is hassle-free, backed by expert support and implementation teams dedicated to ensuring a seamless experience for your business.
(Spoilers: We've done this before!)
Ready for the proof?
No pre-recorded, boring sales presentations. Just a straight-forward, honest chat about your marketing analytics needs and a personalized tour of our platform and how it might help you.
